Granular

Built a comprehensive e-commerce platform for artisan coffee roasters, featuring subscription management, inventory tracking, and customer personalization.

For this project, Granular Coffee Co. approached us to build a modern e-commerce platform that would showcase their premium artisan coffee beans while providing seamless subscription and ordering experiences.

Their goal was to create an intuitive platform that would increase online sales by 150% and launch a subscription service targeting 1,000 subscribers within 6 months. Key objectives included inventory automation, personalized recommendations, and mobile-first design.

Our approach focused on user experience design and technical architecture that would scale with their growing business. We prioritized fast load times, intuitive navigation, and conversion optimization throughout the customer journey.

client

Granular Coffee Co.

service

E-commerce Platform

sector

Food & Beverage

year

2024

tools

Figma, Next.js, Shopify, Google Analytics

Credits

Jordan Thompson

Branding & Visual Identity

Sophie Carter

Web Development

Granular Coffee e-commerce homepage featuring premium coffee subscription optionsCoffee product detail page with personalized brewing recommendations

The breakthrough was implementing personalized coffee recommendations that increased average order value by 45%.

By analyzing customer preferences and purchase history, we created a recommendation engine that suggested complementary products and brewing methods.

The subscription management system became a key differentiator, allowing customers to easily modify delivery schedules and coffee selections, resulting in 92% subscription retention.

Subscription management dashboard showing delivery preferences and coffee selection

The platform exceeded all targets, achieving 180% increase in online sales and reaching 1,240 subscribers within 5 months. The automated inventory system reduced manual work by 75%, and mobile conversions improved by 220%.