I craft digital experiences that bridge the gap between user needs and business objectives, with a focus on data-driven design decisions and scalable solutions.

I'm Srinadh Koppisetti, a Senior UX/UI Designer with 5+ years of experience creating intuitive digital experiences across enterprise and consumer products. I specialize in user research, design systems, and data-driven design that bridges user needs with business goals.

My Expertise:
• User Research & Strategy: Conducted 100+ usability tests and stakeholder interviews, improving task completion rates by 25% • Design Systems: Developed unified design systems across 15+ applications, saving 180 developer hours per sprint • Enterprise Platforms: Led UX redesigns reducing onboarding time by 30% and managing $2.4B+ in assets • Cross-functional Leadership: Collaborated across 4 global time zones with Product, Engineering, and Compliance teams

Notable Achievements:
• Reduced client onboarding time by 30% at Goldman Sachs (45 mins to 31 mins per client) • Improved cart abandonment by 26% and reorder frequency by 18% at Walmart Business • Achieved 98% WCAG accessibility compliance across multiple platforms • Cut design handoff time by 60% through scalable component libraries

My Approach: I combine Design Thinking methodology with behavioral analytics to solve complex problems. I believe great design balances empathy, data-driven insights, and technical scalability while maintaining accessibility and inclusive design principles.